Obscurity is a good thing. You can fail in obscurity. It removes the fear of failure. - Jason Fried
There's nothing wrong with staying small. You can do big things with a small team. - Jason Fried
You don't need to outdo the competition. It's expensive and defensive. Underdo your competition. We need more simplicity and clarity. - Jason Fried
You don't need a lot of the stuff you think you need. - Jason Fried
The closer you are to your money, the better off you'll be. - Jason Fried
You want more constraints on you. You want to embrace constraints. Don't try to use resources to get them out of the way. - Jason Fried
Problems can usually be solved with simple, mundane solutions. That means there’s no glamorous work. You don’t get to show off your amazing skills. You just build something that gets the job done and then move on. This approach may not earn you oohs and aahs, but it lets you get on with it. - Jason Fried